Head of Marketing, Communications & Events

Reports to: Chief Commercial Officer Duty station: Kampala

Job purpose

The Head of Marketing, Communications & Events is responsible for:

• developing and implementing the Company's marketing strategy;
• strengthening brand visibility;
• driving client acquisition and retention;
• managing corporate communications;
• overseeing the planning and execution of marketing events and client engagement initiatives.

The role provides leadership in marketing strategy, digital marketing, content development, public relations, customer experience, investor education, market research and events management. It ensures that Kura Asset Managers Limited:

• maintains a consistent, professional and credible brand;
• communicates effectively with its target audiences;
• delivers positive client experiences;
• uses marketing and events to support business growth.

The role works closely with the Chief Commercial Officer, the Investment Team, the Business Development Team, the Compliance Function and other relevant stakeholders. Together they make sure marketing and communication initiatives are commercially effective, client-focused and compliant with applicable regulatory requirements.

Responsibilities

Marketing Strategy and Leadership

• Develop and implement the Company's annual marketing strategy, marketing plan and promotional calendar in alignment with its business objectives.
• Identify marketing opportunities that support business growth, brand positioning, client acquisition and retention.
• Translate business development priorities into targeted marketing campaigns and measurable initiatives.
• Establish marketing objectives, performance measures and reporting mechanisms.
• Monitor marketing trends, emerging channels and innovative approaches relevant to investment management and financial services.
• Coordinate the implementation of approved marketing activities across digital and traditional channels.
• Evaluate marketing performance and recommend improvements based on results, market intelligence and business priorities.
• Provide strategic guidance to management on marketing opportunities, brand positioning and market visibility.
• Coordinate external marketing agencies, creative service providers and other marketing partners, where applicable.

Brand Management and Corporate Identity

• Develop, implement and maintain the Company's brand positioning and corporate identity standards.
• Ensure consistent use of the Company's name, logo, visual identity, messaging and tone of voice across all communication channels.
• Oversee the development and maintenance of corporate profiles, brochures, investment product materials, presentations and other marketing collateral.
• Coordinate branding for events, exhibitions, sponsorships, corporate functions and other promotional activities.
• Monitor the quality and consistency of branded materials produced internally or by external service providers.
• Recommend initiatives to enhance brand recognition, credibility and differentiation in the investment management market.
• Protect the Company's reputation by ensuring that brand communications are professional, accurate and appropriately approved.

Digital Marketing and Online Presence

• Develop and implement digital marketing campaigns across the Company's approved online channels.
• Manage the Company's website and social media presence, ensuring content is accurate, current, professional and aligned with brand standards.
• Plan and coordinate email marketing, social media, search and other digital initiatives that support client acquisition and engagement.
• Monitor website, social media and campaign analytics and use the findings to improve reach, engagement and conversion.
• Keep abreast of digital marketing trends, platform changes and emerging tools relevant to financial services.

Content Development

• Develop clear, accurate and engaging content for the website, social media, email campaigns, brochures, presentations and other marketing materials.
• Maintain a content calendar aligned with the marketing plan, product priorities, events and investor education programme.
• Review and edit marketing and corporate communications for accuracy, consistency, tone and brand alignment.
• Coordinate the design and production of approved visual, written and multimedia content with internal teams and external service providers.
• Ensure all public-facing content receives the required management and compliance approvals before publication.

Customer Experience and Client Engagement

• Develop initiatives that improve the client journey, engagement, satisfaction and retention.
• Coordinate client feedback activities, analyse findings and recommend practical service improvements.
• Work with the Business Development and Investment teams to deliver timely, relevant and consistent client communications.
• Support the development of client engagement programmes, loyalty initiatives and educational touchpoints.
• Track agreed customer experience actions and report on progress and outcomes.

Lead Generation and Business Development Support

• Design and implement campaigns that generate qualified leads for the Company's investment products and services.
• Work with the Business Development Team to define target audiences, campaign messages and follow-up processes.
• Develop marketing materials and presentations that support prospecting, meetings and conversion activities.
• Track campaign-generated enquiries and leads and evaluate marketing's contribution to business development results.
• Recommend improvements to lead generation activities based on performance data and market feedback.

Communications and Public Relations

• Develop and coordinate internal and external communications in line with the Company's approved messaging and communication protocols.
• Prepare press releases, statements, speeches, briefing notes and other corporate communication materials as required.
• Support media relations and coordinate approved responses to public or media enquiries.
• Monitor media coverage and public commentary relevant to the Company, its products and the investment management industry.
• Support reputation and issues management by ensuring communications are accurate, timely, professional and appropriately approved.

Events and Sponsorships

• Plan and deliver client events, investor education sessions, exhibitions, conferences, corporate functions and other approved engagements.
• Develop event concepts, plans, budgets, timelines and communication materials aligned with agreed objectives.
• Coordinate venues, suppliers, speakers, invitations, branding, logistics and post-event follow-up.
• Evaluate sponsorship opportunities and recommend those that support the Company's brand and commercial priorities.
• Measure event and sponsorship performance and document lessons and follow-up actions.

Market Research and Investor Education

• Conduct market, competitor, audience and channel research to inform marketing and business development decisions.
• Monitor industry developments, client needs and competitor activity and provide relevant insights to management.
• Develop and coordinate investor education content and initiatives that explain investment concepts and the Company's products clearly and responsibly.
• Work with the Investment and Compliance teams to confirm the accuracy and suitability of investor education materials.
• Maintain organised records of research findings and use them to support campaign and product positioning decisions.

Budget Management and Compliance

• Prepare and manage the annual marketing budget and track expenditure against approved plans.
• Obtain required approvals for marketing expenditure, suppliers, campaigns, events and sponsorships.
• Manage vendors and external agencies against agreed scope, quality, timelines and budgets.
• Ensure marketing activities and materials comply with applicable laws, regulatory requirements and internal policies.
• Maintain appropriate records of approvals, contracts, expenditure and supporting documentation.

Reporting

• Prepare accurate monthly marketing performance reports by the 5th working day of each month.
• Report on campaigns, digital channels, content, lead generation, client engagement, events, budgets and agreed KPIs.
• Present performance insights, risks and recommended actions to management and relevant stakeholders.
• Maintain reliable marketing records and dashboards that support planning, accountability and continuous improvement.
• Complete other marketing, communications and events duties reasonably assigned in support of the Company's objectives.

Key performance indicators

• Marketing Strategy and Brand Management: approved marketing plans implemented and brand standards consistently maintained.
• Digital Marketing and Content Development: quality and timely delivery of digital campaigns, website updates and approved marketing content.
• Customer Experience and Client Engagement: client feedback initiatives completed, engagement targets achieved and improvement actions tracked.
• Lead Generation and Business Development Support: achievement of approved lead generation and marketing contribution targets.
• Communications and Public Relations: accurate, timely and professionally executed internal and external communications, subject to required approvals.
• Events and Sponsorships: events and sponsorship activities delivered within approved budgets, timelines and objectives.
• Market Research and Investor Education: market intelligence reports and planned investor education initiatives delivered as scheduled.
• Budget Management and Compliance: marketing expenditure kept within approved budgets, and required regulatory and internal approval procedures followed.
• Reporting and Performance Monitoring: accurate monthly performance reports submitted by the 5th working day of each month.

Specific numerical targets will be agreed with management and written into the annual work plan and individual performance objectives.

Qualifications and experience

• Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, Commerce or a related field.
• A professional qualification in Marketing, such as CIM, digital marketing, corporate communications or a related discipline, is an added advantage.
• Minimum of five (5) years' relevant experience in marketing, communications, brand management, events or a related field, preferably within financial services, banking, investment management, insurance or fintech.
• Demonstrated experience in developing and implementing marketing strategies and campaigns.
• Proven ability to write, edit and review professional marketing and corporate communications.
• Demonstrated experience in digital marketing, content development, social media management and campaign analytics.
• Experience planning and managing corporate events, exhibitions, sponsorships and client engagement initiatives.
• Experience coordinating customer feedback, client communications or customer experience improvement initiatives.
• Experience managing budgets, vendors, external agencies and multiple concurrent activities.
• Knowledge of investment products, wealth management and capital markets is an advantage.

Knowledge

• Marketing strategy, brand management and business development.
• Digital marketing, content development, professional writing and corporate communications.
• Customer experience, client relationship management and lead generation.
• Events management, public relations, sponsorships and market research.
• Marketing analytics, budgeting, and applicable regulatory and compliance requirements, including a basic understanding of investment products and capital markets.

Key skills and competencies

• Strategic Marketing and Brand Management: ability to develop and implement effective marketing strategies, manage brand identity and drive business growth.
• Communication and Content Development: excellent writing, copywriting, editing, presentation and stakeholder communication skills.
• Digital Marketing and Analytics: proficiency in digital campaigns, social media management, content platforms and marketing performance analysis.
• Customer Experience and Relationship Management: ability to understand client needs, analyse feedback and improve client engagement and retention.
• Events and Project Management: strong planning, coordination, budgeting and execution skills across events, sponsorships and marketing initiatives.
• Commercial and Analytical Acumen: ability to interpret market research, evaluate campaign performance and turn insights into actionable business opportunities.
• Leadership and Organisation: ability to coordinate stakeholders, manage multiple priorities and deliver results within agreed timelines and budgets.
• Creativity, Professionalism and Integrity: innovative thinking, attention to detail, sound judgement and commitment to quality, confidentiality and compliance.